About the Brand
This ethnic wear business was founded out of a love for fusing heritage with comfort, and it is committed to helping women and children by providing them with fashionable but cozy ethnic clothes. What started out as a straightforward concept to create stylish yet comfortable ethnic clothing has grown into a thriving family of sub-brands that are intended to meet the everyday requirements of modern women and their children.
Even though the company sold unique maternity wear, this brand is facing challenges in being available in those search engine results for important keywords like “maternity ethnic wear” and “kids ethnic clothing”, and many more.
Initial Obstacles
- The website failed to appear on the first page of search results for relevant keywords.
- Organic site traffic was almost zero.
- Heavy competition from well-established brands in this clothing brand niche. Â
- Web-based content needs effective optimization, compounded by technical SEO flaws that hinder its visibility.
Our Strategic Plan & Implementation
Phase 1: Website Auditing & Competitor Benchmarking
A detailed website audit was performed, found issues such as slower page load speed, broken links, and poor mobile adaptability were found. Competitor analysis highlighted content gaps, weak backlink profiles, and missed keyword opportunities, guiding the subsequent optimization.
Phase 2: SEO Optimization and Content Planning
- Targeted research identified high-volume, low-competition keywords relevant to their products. Â
- Website structure was reorganized to improve crawlability and user navigation. Â
- Site speed was improved through image compression, caching, and technical fixes. Â
- Mobile responsiveness was optimized to ensure seamless browsing on smartphones and tablets.
- URLs and meta descriptions were crafted to be keyword-rich and user-friendly. Â
- Product descriptions were rewritten to highlight comfort, style, and practicality for moms and children.
Phase 3: Content Development & Engagement
- Introduced a blog featuring helpful articles like “Maternity Loungewear Ideas,” “Chic Ethnic Outfits for Kids,” and styling tips or how-to guides for moms and children.
- Created FAQ sections targeting long-tail keywords to answer common customer queries.Â
- Added authentic customer reviews and testimonials with strategic keywords to build trust and boost SEO
Phase 4: Backlink Building & Outreach Efforts
- Partnered with parenting and maternity bloggers for collaborative content and promotions.
- Published guest articles on popular fashion and lifestyle blogs to generate quality backlinks.
- Reached out to relevant niche websites to strengthen the backlink profile and authority
Results After 3 Months
| Metric | Before | After (3 Months) | % Growth |
| Organic Daily Clicks | 0 | 100+ | +900% |
| Monthly Organic Visits | 10-20 | 3000+ | +900% |
| Top 3 Keyword Rankings | Not ranked | 25+ keywords in top 3 | Significant improvement |
| Average Keyword Position | Not seen | Average top 5 | Consistent ranking gains |
| Bounce Rate | 60% | 30% | Improved engagement |
Noteworthy Achievements
- Surpassed the milestone of 100 daily organic visitors. Â
- Achieved a sudden increase in monthly website traffic.
- Monthly sales resulting from organic traffic saw an approximate 7-8x rise. Â
- User engagement improved with a lower bounce rate, indicating better content relevance and site usability.
Final Takeaway
By conducting an in-depth technical SEO audit, refining website structure, producing targeted content, and securing high-quality backlinks.
We propelled this ethnic wear brand from obscurity to a thriving online presence. The strategic efforts resulted in consistent growth in traffic, higher search rankings, and increased sales, establishing the brand as a formidable competitor in the niche.
Want Similar Results for Your Brand?
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Disclaimer
Outcomes may fluctuate depending on industry dynamics, website status, and ongoing optimization. These results represent the performance during our collaboration with Team Define Socially and 8 Figure Media.
